In this sense then, the “principle” of the bookstore would appear to have gained new relevance as a public medium, and as such has experienced a major boom due to the spread of magazines and publications produced by independent publishers in the last years. This relationship between the small publisher and the shops has become key in selling niche publications worldwide and producing a standardisation of independent markets; one could suggest that you are just as, if not more likely, to find a magazine from Berlin-Mitte in a bookstore in London as in another area of Berlin. And whilst a relatively interconnected circle of specialised bookshops has developed internationally, at the same time one witnesses the developmeni: of an advanced form of fashion store, like Pineal Eye in London, Colette in Paris or Appartement in Berlin, which besides stocking clothing, also distribute fashion-associated media. It is interesting to observe how the structural openness evident in Buch Handlung Welt, has transformed to a transdisciplinary network of semi-institutional “shops of knowledge.” Even more interesting, however, are the accompanying digressions in which the semi-institutionalised way of thinking converges with local discourses, peculiarities and re- workings. In these new contexts, the works are “published” again.
Axel John Wieder, “Independent Distributing,” in Put About: A Critical Anthology on Independent Publishing, ed. Maria Fusco and Ian Hunt (London: Book Works, 2004), 156, 161–2.